Nokias starting points, unimaginable as it may be, lie in the rubber, paper and cable industries. A Finnish Engineer by the name of Fredrik Idestam set up a paper mill adjacent to the river Nokianvirta, in southern Finland and soon gained success with the budding need for paper all through the industrial revolution. Soon after, Finnish Rubber Works was built in the same area, opting for Nokia as a brand name for some of its rubber products including footwear and tires. It invested prudently and secured majority shares in Finnish Cable Works, a corporation built in the early twentieth century, which gained success in the post World War II period due to a budding need for telephone and electric related items.